Johnnie Walker launches Highball as new way to enjoy Whiskey

The world’s most loved whiskey brand will now have even more people falling in love with it, thanks to its Johnnie Walker Highball signature serve.

Uganda was officially introduced to the Johnnie Walker Highball; a drink that entails signature cocktails served in a highball glass during a press launch at Sky Lounge in Kisementi on Wednesday. Some of these cocktails include; Johnnie and Ginger made of Johnnie Walker Red/ Black Label with a top up of ginger ale and garnished with a lemon wheel. Johnnie& Lemon, on the other hand, is a classic that is served in a highball glass with Johnnie Walker Red/ Black Label topped with white lemonade and garnished with an orange wedge.The campaign is aimed at changing people’s perceptions about whisky appreciation, from just the neat serves in the short whisky glasses that they are used to, to new ways of enjoying their Johnnie Walker, with highball cocktails. The Johnnie Walker Highball campaign will roll out with activations in trendy bars in Kampala and in upcountry towns like Fort Portal, Gulu, Mbale, Mbarara and Masaka starting September.

“We have celebrated the Highball at Johnnie Walker for the last few years but with the trend for longer drinks on the rise, now is the time to scale this Johnnie Walker serve nationwide,” said Roger Agamba, UBL’s International Spirits Brand Manager.In Kampala, the Highball will be served at all Johnnie Walker theme nights around town. These will include La Venti-Chill Sundays, Zone7 ShisaNyama, Pana Wikidi Wednesdays, Sky Lounge Skyhigh Fridays, H20 Siesta Nights, Monot- Fridays,Exo Mix and Grill and Guvnor’s Afrigo Band Night. Whisky lovers will also savour the highball cocktails at Johnnie Walker sponsored events starting this Saturday August 17 at East Meets West,an Afro-Fusion music festival, the Johnnie Walker Soul and Jazz editions at Fezah, NyegeNyege and F1 Whisky Weekends at Zone 7 among others.

About Johnnie Walker High Ball

The Johnnie Walker Highball is a bold, big-flavoured take on the classic highball serve. In its simplest form, a Johnnie Walker Highball consists of Johnnie Walker whisky and a mixer plus garnish in a tall glass over ice.

 About Johnnie Walker

Johnnie Walker is the world’s number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide.

John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer’s own Scotch whisky into a stylish, global icon. It is that same forward-looking perspective that drives the brand and its consumers today.

Johnnie Walkers range of award-winning whiskies include Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label.

 About DIAGEO

DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.

DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.  

 About Uganda Breweries:

Uganda Breweries Limited, a subsidiary of East African Breweries, the region’s leading beverage Alcohol Company in which Diageo is a majority shareholder.

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